WORLD’S LIGHTEST BASKETBALL SHOE GETS LIGHTER AS ADIDAS

UNVEILS STRONGER, BRIGHTER ADIZERO CRAZY LIGHT 2

adidas Philippines will be launching the new adizero Crazy Light 2 this June 16, 2012.

Lighter

Weighing 9.5 ounces, it replaces its predecessor – the adizero Crazy Light – as the lightest shoe in basketball. The adizero Crazy Light 2 is nearly 10 percent lighter than the nearest competitor’s basketball shoe .

In addition to its lighter weight, the new adizero Crazy Light 2 is stronger, more aerodynamic and comes in brighter colors.

“Elite athletes are elite athletes because they’re always fighting for that competitive edge,” said Lawrence Norman, adidas vice president of global basketball. “The adizero Crazy Light 2 is that competitive edge. The shoe had a huge performance and style impact during college tournaments and we can’t wait for fans to see the adizero Crazy Light 2 in action during the NBA playoffs. When every second of every game matters, this shoe delivers faster play, stronger cuts and greater support.”

“In the league, every game matters and you don’t want anything weighing you down on the court,” said Philadelphia 76ers point guard, Jrue Holiday. “Putting on the adizero Crazy Light 2 gives me that speed and confidence I need when it counts.”

Lighter Done Stronger

“The adizero Crazy Light 2 is light done right,” said the shoe’s designer, Robbie Fuller, adidas advanced footwear concept designer. “We not only made it lighter, but we made it stronger and more aerodynamic. We work closely with the adidas Innovation Team (aIT) to continuously innovate and find that perfect weight-to-strength ratio that gives athletes better command and agility on court.”

The increased strength of the adizero Crazy Light 2 comes from an enlarged asymmetrical SPRINTFRAME, allowing for maximum motion control. Designers added volume to the midsole for a more supportive base. The new aerodynamic three-layer SPRINTWEB is the thinnest ever, with a tighter web layout that gives players enhanced vertical and horizontal strength. Overall, the shoe’s new geometry allows for maximum weight savings, energy return and motion control.

Lighter Done Brighter

Three colorways will go on sale June 16, including the electricity colorway, along with a metallic finished black/white/red and the grey/black/white.

Three stripes on the heel are made of a reflective material, adding visibility to the shoe.

More colorways will drop in June 21 and throughout 2012.

The adizero Crazy Light 2 will be available in leading retailers nationwide for Php7995.

Today, adizero continues to provide the lightest in performance footwear with lightweight shoes for basketball (adizero Crazy Light 2), football (adizero 5-Star), soccer (adizero f50), baseball (adizero 5-tool), every-day running (adizero Feather and adizero Rush), sprinting (adizero Prime track spikes).

Lighter Done Smarter

The new adizero Crazy Light 2 also features a micoach speed_cell™ capability, helping players measure, view and share their stats. micoach technology includes an advanced accelerometer that captures 360-degree movement and measures performance metrics during practice or gameplay. The chip’s unique on-board memory stores up to seven hours of data, wirelessly syncs with the user’s smartphone and uploads performance stats that can be shared through Facebook and Twitter.