In 2006, Premier opened its first store in San Jose, CA. Less than one year later it sponsored the Niketalk NorCal Summit (where I was almost decapitated by a flying tent). In 2009, the store moved to Palo Alto and called the city known for its Silicon Valley companies home for the next 3 plus years. On Saturday, February 2, Premier will open its biggest space at its new location in downtown San Mateo, 10 minutes south of San Francisco International Airport. The new Premier will now be right smack in the middle of The Bay Area and will easily be accessible to customers from East Bay (San Leandro, Hayward, Union City) via the San Mateo Bridge.

So join Aaron and the entire Premier family (great peeps I tell you) for a weekend of sneaker fun. Restock on popular models (Roshe, cool grey Jordan IX) plus a wicked party starting at 8pm!